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BRBCARD Improves Customer Satisfaction with Pure

Credit card company enhances security and responsiveness by migrating infrastructure to É«¿Ø´«Ã½ FlashArray, transforming the customer experience.

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Summary

BRBCARD¡¯s mobile app is the primary way that customers interact with their credit card accounts. With É«¿Ø´«Ã½? FlashArray//C?, BRBCARD gained an agile and responsive infrastructure that leads to much faster response times on the mobile app, improving customer experiences. Faster response times also benefit employees, who can process transactions faster for customers.

Industry

  • Financial Services

GEO

  • LATAM

Use Cases

  • Accelerate Core Applications
  • Activate Real-time Analytics
  • Modernize Data Protection

Website

Challenges

To improve customer experiences, BRBCARD needed to deliver self-serve functionality that was both fast and reliable. Customers also expected that BRBCARD would keep financial and personal information safe and secure.

Results

Business Transformation

  • Customer satisfaction scores jumped from 2.5 to 3.7 out of 5 in just 3 months?
  • Empowered users to access financial services in real time
  • Accelerated business intelligence for faster decision-making

IT Transformation

  • Increased processing speed for customer transactions 10x
  • Improved availability with active-active clusters and faster data recovery
  • Mitigated effects of ransomware with immutable snapshots

"With Pure, customers now access virtual card data in less than a second, down from 8 seconds previously. This transformed the customer experience, with the app's store rating jumping from 2.5/5 to 3.7/5 in just 3 months."

Marcos Paulo Il¨ªdio
CIO, BRBCARD

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