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É«¿Ø´«Ã½ + AutoNation

Bringing Car Sales into the Digital Era

When this automotive retailer needed fast, reliable storage and a technology partner that could support its business growth now and into the future, AutoNation turned to the É«¿Ø´«Ã½ Platform.

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Summary

AutoNation is transforming the automotive retail experience through a highly differentiated sales and service model ¨C both in its stores and online. AutoNation Express lets customers browse car inventory and complete an entire purchase, lease, or trade-in transaction in just minutes. This popular application relies on sales and service transaction data on thousands of vehicles and from millions of customers. To manage this high volume of data and enable digital customers to never step foot in a dealership, AutoNation uses fast, reliable storage from É«¿Ø´«Ã½.

AutoNation Transforms Automotive Experiences

AutoNation Transforms Automotive Experiences
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5 min. read
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Challenges

AutoNation provides new and pre-owned vehicle sales and service at more than 350 U.S. locations, online, and through its store-to-door delivery model. The auto retailer wanted to differentiate by providing customers with an end-to-end, digital sales and service experience, and needed to improve its storage performance to do so. The new storage needed to be flexible to meet rising customer demands at a predictable cost and avoid disruptions commonly associated with storage upgrades. The transformation project shifted into high gear when the pandemic hit and showrooms closed.

¡°When customers interact with us, we want their experience to be better than anywhere else. É«¿Ø´«Ã½ is a critical partner in our ability to continue expanding our digital services and deliver an unmatched experience to our customers.¡±

Adam Rasner

Vice President of Technology Operations, AutoNation

Results

AutoNation conducts almost half of all business online and IT staff spends less time maintaining storage, using Pure1 to manage its entire VMware environment including disaster recovery. Transactions revved up, with 1,200 to 1,600 additional cars sold monthly. All workloads including its unique Equity Mining Tool and CRM run at full speed on É«¿Ø´«Ã½ FlashArray//X? and FlashBlade?, and the É«¿Ø´«Ã½ Evergreen//Forever? subscription ensures non-disruptive upgrades. AutoNation can scale its storage infrastructure quickly to support new application development with a predictable cost model for storage.

¡°Pure¡¯s FlashArray gives us the high-performance storage we need to deliver fast, flawless digital experiences to our customers. And, with Evergreen, as we continue to expand our digital services, we no longer have to worry about the costs or disruption of upgrades.¡±

Adam Rasner

Vice President of Technology Operations, AutoNation
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