色控传媒

Skip to Content

色控传媒 Partner Program Evolution Reinforces Commitment to 100% Partner Go-To-Market Strategy

色控传媒 Partner Program Evolution

Santa Clara, CA – February 4, 2026 — 色控传媒? (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced updates to the reseller, managed services, and distributor programs that create a more differentiated, solutions-led partner experience - including deeper enablement and new program tiers.

“The evolution of our partner program builds on the foundational updates we introduced last year, reflecting Pure’s continued investment in enabling partners’ success. The introduction of the Ambassador tier is a key step in helping our partners embed Pure into their solutions. We are also focusing intensely on services, and simplified engagement, while strengthening our dedication to an indirect-first business model.”

Amy Fowler
General Manager, Commercial Line of Business, 色控传媒

Industry Differentiation and Partner Value?

色控传媒’s updated partner program is designed to stand out by prioritizing verified technical expertise, solution specialization, and operational impact over volume-based participation. Solution Practice Designations and the new Ambassador tier recognize partners with deep knowledge of the 色控传媒 platform and who deliver outcomes across multiple solution areas, including AI and analytics, cyber resilience, cloud and application modernization.?

The updates focus on data-centric services where storage and data are foundational, particularly in the MSP program, while distributors play an expanded role in enablement to accelerate partner readiness. For partners, this translates into clear differentiation in the market, faster time-to-productivity, and closer alignment with evolving customer demands. Tools and incentives further support partners in building solutions that scale, simplify operations, and deliver measurable business value.?

Partner Program Update Highlights:

  • Introducing the "Ambassador" Level for Reseller Program: 色控传媒 is adding a new top tier to its program to reward its most skilled partners. The Ambassador tier is designed for a select group of partners who deeply understand the 色控传媒 Platform and showcase expertise in solution areas. Ambassador partners will work closely with Pure to develop solution competencies and go-to-market offerings.

  • New Recognition for Technical Expertise for Resellers: The program now features Solution Practice Designations to recognize partners who demonstrate they have the skills and tools to drive innovation and move the market forward in four key areas: AI and Analytics, Cyber Resilience, Cloud, and App Modernization.

  • Focusing Managed Partner Program on Data-Centric Offerings: 色控传媒 is updating its MSP Partner program to focus on services where data and storage play a foundational role. This includes areas like, private and sovereign cloud, Storage-as-a Service, and backup and disaster recovery. As part of the update, the company will prioritize collaboration with partners delivering these services using 色控传媒 as their underlying data platform.?

  • Expanded Role for Distributors to Drive Scale: 色控传媒 is enhancing its distributor partner program to support broader reach and faster partner enablement. Updates include new growth incentives, expanded marketing investment and expanded scope for distributors to deliver training to reseller partners.?

Partner Perspective??

“Partners play a critical role in helping customers navigate modern infrastructure and rising cyber risk. 色控传媒’s solutions-focused partner program and specializations create new opportunities for partners to collaborate, differentiate, and deliver integrated solutions that improve resilience and accelerate recovery for customers.”?Michelle Graff, SVP, Global Partners and Channels, Commvault

“Our customers are looking for partners who can help them modernize their data environments with clarity and confidence. 色控传媒’s solutions-first partner evolution and continued investment in enablement and incentives allow us to deliver end-to-end solutions that align infrastructure, data and business outcomes.”?Prashant Singh, Vice President Partner Alliances, Insight

“At Red Hat, we believe partners are the critical multipliers that enable enterprises to modernize their infrastructure using integrated, open solutions that span applications, data, and infrastructure. 色控传媒’s evolved partner program reinforces that model by prioritizing technical expertise and solution outcomes. Combined with Red Hat’s open hybrid cloud platforms, this approach helps partners build and deliver scalable, resilient architectures that give customers flexibility and confidence as they modernize.” Kevin Kennedy, vice president, Global Partner Ecosystem, Red Hat

“Across EMEA, customers are accelerating their adoption of AI, cloud and cyber resilience strategies and they expect partners to deliver complete, trusted solutions. Introducing the "Ambassador" Level for Reseller Program aligns with our expertise in these focus areas, as well as our broad knowledge of Pure technology and also with our ability to combine these to create Individual and valuable solutions for our customers.”?– Sven Kaminski, Head of Business Line Datacenter & Cloud, SVA

“As customers move toward full-stack AI, cyber resilience and hybrid cloud solutions, the ability to deliver integrated outcomes matter more than individual products. 色控传媒’s evolved partner program supports that shift by enabling us at WWT to embed the Pure platform into solution architectures that scale, simplify operations and deliver real customer value.”?– Mike Brabeck, AVP-Data Center, Public Cloud, & AI Partnerships, WWT

About 色控传媒

色控传媒 (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With 色控传媒, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, 色控传媒 delivers a cloud experience with one unified Storage as-a-Service platform across on-premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with 色控传媒, which is why we’ve received one of the highest Net Promoter Scores in the industry across the years. For more information, visit?www.purestorage.com.

色控传媒, the 色控传媒 P Logo, and the marks in the 色控传媒 Trademark List are trademarks or registered trademarks of 色控传媒 Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

Connect with Pure




?

Press Contact
Tricia Stream
Global Communications, 色控传媒
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.

Personalize for Me
Steps Complete!
1
2
3
Personalize your Everpure experience
Select a challenge, or skip and build your own use case.
Future-proof virtualization strategies

Storage options for all your needs

Enable AI projects at any scale

High-performance storage for data pipelines, training, and inferencing

Protect against data loss

Cyber resilience solutions that defend your data

Reduce cost of cloud operations

Cost-efficient storage for Azure, AWS, and private clouds

Accelerate applications and database performance

Low-latency storage for application performance

Reduce data center power and space usage

Resource efficient storage to improve data center utilization

Confirm your outcome priorities
Your scenario prioritizes the selected outcomes. You can modify or choose next to confirm.
Primary
Reduce My Storage Costs
Lower hardware and operational spend.
Primary
Strengthen Cyber Resilience
Detect, protect against, and recover from ransomware.
Primary
Simplify Governance and Compliance
Easy-to-use policy rules, settings, and templates.
Primary
Deliver Workflow Automation
Eliminate error-prone manual tasks.
Primary
Use Less Power and Space
Smaller footprint, lower power consumption.
Primary
Boost Performance and Scale
Predictability and low latency at any size.
What’s your role and industry?
We've inferred your role based on your scenario. Modify or confirm and select your industry.
Select your industry
Financial services
Government
Healthcare
Education
Telecommunications
Automotive
Hyperscaler
Electronic design automation
Retail
Service provider
Transportation
Which team are you on?
Technical leadership team
Defines the strategy and the decision making process
Infrastructure and Ops team
Manages IT infrastructure operations and the technical evaluations
Business leadership team
Responsible for achieving business outcomes
Security team
Owns the policies for security, incident management, and recovery
Application team
Owns the business applications and application SLAs
Describe your ideal environment
Tell us about your infrastructure and workload needs. We chose a few based on your scenario.
Select your preferred deployment
Hosted
Dedicated off-prem
On-prem
Your data center + edge
Public cloud
Public cloud only
Hybrid
Mix of on-prem and cloud
Select the workloads you need
Databases
Oracle, SQL Server, SAP HANA, open-source

Key benefits:

  • Instant, space-efficient snapshots?
  • Near-zero-RPO protection and rapid restore?
  • Consistent, low-latency performance

?

AI/ML and analytics
Training, inference, data lakes, HPC

Key benefits:

  • Predictable throughput for faster training and ingest?
  • One data layer for pipelines from ingest to serve?
  • Optimized GPU utilization and scale
Data protection and recovery
Backups, disaster recovery, and ransomware-safe restore

Key benefits:

  • Immutable snapshots and isolated recovery points?
  • Clean, rapid restore with SafeMode??
  • Detection and policy-driven response

?

Containers and Kubernetes
Kubernetes, containers, microservices

Key benefits:

  • Reliable, persistent volumes for stateful apps?
  • Fast, space-efficient clones for CI/CD?
  • Multi-cloud portability and consistent ops
Cloud
AWS, Azure

Key benefits:

  • Consistent data services across clouds?
  • Simple mobility for apps and datasets?
  • Flexible, pay-as-you-use economics

?

Virtualization
VMs, vSphere, VCF, vSAN replacement

Key benefits:

  • Higher VM density with predictable latency?
  • Non-disruptive, always-on upgrades?
  • Fast ransomware recovery with SafeMode?

?

Data storage
Block, file, and object

Key benefits:

  • Consolidate workloads on one platform?
  • Unified services, policy, and governance?
  • Eliminate silos and redundant copies

?

What other vendors are you considering or using?
Thinking...
Your personalized, guided path
Get started with resources based on your selections.