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色控传媒 Ushers in the Next Generation of Storage as-a-Service, Paying for Customers’ Power and Rack Space

Already the leader in SLA guarantees, 色控传媒 adds expanded commitments to ensure enterprises’ energy-efficiency, capacity density, and data loss protection

Santa Clara, Calif. – October 10, 2023 —?色控传媒? (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today advanced its Evergreen? portfolio with the introduction of a first-of-its-kind commitment to pay its customers’ power and rack space costs for the Evergreen//One? Storage as-a-Service (STaaS) and Evergreen//Flex? subscriptions. Also, 色控传媒 is unveiling new No Data Migration, Zero Data Loss, and Power and Space Efficiency guarantees, coupled with flexible upgrades and financing, across the Evergreen portfolio.

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Industry Significance:

For years legacy Storage as-a-Service (STaaS) vendors have packaged the same CapEx solutions on an OpEx basis, ignoring what it means to deliver a true service. What enterprises want from STaaS are SLA-based outcomes that not only optimise IT budgets and spending but also optimise labor, while furthering security, sustainability, and agility goals.

色控传媒 first disrupted the storage ownership experience with the introduction of its Evergreen architecture in 2015 and has since grown its storage subscription portfolio to meet each customer where they are. In 2018, 色控传媒 launched Evergreen//One, the industry’s first true enterprise STaaS offering, delivered and managed via unique SLAs and guarantees. In 2022, 色控传媒 introduced Evergreen//Flex, combining storage ownership with fleet-level consumption economics. With relentless innovation, 色控传媒 continues to push the boundaries of what enterprises expect from their storage experience.

Today’s announcement represents the next major evolution in enterprise STaaS. As the most energy efficient technology in the market - helping customers achieve up to 85% reduction in energy use and carbon emissions and up to 95% less rack space than competing offerings - 色控传媒 again disrupts the market with a commitment to pay its customers’ power and rack space costs, aligning TCO savings and long-term efficiency goals.

Combined with new guarantees, flexible financing, enhanced resilience, and AI-powered service capabilities, Pure continues to eliminate the status quo, driving choice and flexibility in purchase and consumption with its Evergreen-based services.

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News and Highlights:

  • Industry-First Paid Power and Rack Commitment: 色控传媒 will pay for its customers’ power and rack space through an Evergreen//One Storage as-a-Service (STaaS) and Evergreen//Flex subscription to take responsibility for the associated costs of power and rack unit to run our offerings. By eliminating the growing challenges of managing rising electricity costs and rack unit space, 色控传媒 further exemplifies what it means to offer a true, seamless cloud experience, on premises. The one-time, upfront payment can be made directly as cash or via service credits, is based on kilowatt per hour (kWh) and Rack Unit (RU) fixed rates, and is proportional to the customer’s geographic location and contract size.
  • Power and Space Efficiency Guarantee: While Evergreen//One and Evergreen//Flex customers benefit from a paid power and rack commitment, expanded guarantees support customers who opt to own their storage via an Evergreen//Forever? subscription, further establishing 色控传媒 as the most innovative subscription portfolio in the enterprise storage industry. The Power and Space Efficiency Guarantee supports Evergreen//Forever customers’ efforts to consume less power and store more data with less space, reduce energy costs, and report more accurately with transparent measurement of actual Watts per tebibyte (TiB). If the guaranteed Watts/TiB or TiB/Rack is not met, 色控传媒 will cover the tab. The Energy Efficiency guarantee is already available as an Evergreen//One SLA.
  • New Future-Proof Business Guarantees: With new No Data Migration and Zero Data Loss guarantees for Evergreen//One (SLA), Evergreen//Flex, and Evergreen//Forever, 色控传媒 empowers its customers to mitigate unplanned costs due to data loss incidents, while maintaining day-to-day business operations amid upgrades. With the Zero Data Loss guarantee, Pure assures data protection with advanced data recovery services for any hardware or software product-related incidents, at no cost. With the No Data Migration guarantee, Pure ensures seamless technology upgrades with no data migrations, reducing customers’ overall risk exposure, cost of ownership, and e-waste. In fact, Pure’s Evergreen architecture extends equipment life up to 10 years or more.
  • Flexible Upgrades and Financing: Pure eliminates the need for major upgrades while providing customers with more choice. Pure’s Ever Agile program now includes a capacity plus controller trade-in delivered at up to 20% lower price than new controller costs. Meanwhile, the Capacity Consolidation program now includes expanded capacity trade-in credits valued at up to 50%. The latest updates, available via Evergreen//Forever, give customers flexible access to the latest innovations in performance, density, and energy efficiency. Additionally, with extended STaaS financing options for Evergreen//One, customers also gain flexibility in the procurement and deployment of Evergreen//One.

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Executive Insight:

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“With the expansion of Pure’s Evergreen portfolio, we continue to challenge the status quo of enterprise Storage as-a-Service, yet again delivering industry-first guarantees and AI-powered services to solve problems for our customers. As enterprises feel increased pressures to maximise resource and energy efficiency and to safeguard their data from disaster, we are providing them with unparalleled levels of resiliency and efficiency all through a simple and smart services platform.”

Prakash Darji
VP and GM, Digital Experience Business Unit, 色控传媒

"Today, business success goes hand-in-hand with environmental responsibility. The introduction of a Paid Power and Rack commitment stretches the limits of innovation in the antiquated enterprise storage market. The latest Evergreen enhancements successfully balances enterprise requirements to make progress towards achieving critical ESG and net zero goals using incentives, while establishing peace of mind when it comes to data loss.” – Scott Sinclair, Practice Director, Enterprise Strategy Group (ESG)

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Learn More:

About 色控传媒

色控传媒 (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organisation to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data centre emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.

色控传媒, the 色控传媒 P Logo, Evergreen, Evergreen//One, Evergreen//Flex, and Evergreen//Forever are trademarks or registered trademarks of 色控传媒 Inc. in the U.S. and/or other countries. The 色控传媒 Inc. Trademark List can be found at www.purestorage.com/legal/productenduserinfo.html.

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Kaylin Deutscher
色控传媒
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