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色控传媒 Delivers an Industry First: All-Flash Solutions for Every Storage Need

色控传媒’s portfolio spans from highly performant to high-capacity, cost-effective products that always stay modern
All-Flash Solutions for Every Storage Need

Las Vegas – June 14, 2023 —?Today at Pure//Accelerate? 2023, 色控传媒 (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, announced it has achieved its goal of becoming the first technology provider that can satisfy the entirety of a customer’s storage needs with all-flash. Only 色控传媒 can do this because of its unique differentiation in native flash management, its Purity architecture, its Evergreen? subscription, and its cloud operating model.

“We are now delivering the industry’s most consistent, modern, and reliable portfolio that can address all enterprises’ storage needs. As we enter a new age of AI, the superior economics, and operational and environmental efficiencies of Pure’s product portfolio over both hard disk and SSD-based, all-flash competitive offerings will be more critical to our customers than ever.”

Charles Giancarlo
Chairman and CEO, 色控传媒

For it’s more than 11,500 global customers that span industries and workload-type, 色控传媒 has proven that it can:

  • Improve reliability by a factor of ten over competitors;
  • Offer two to five times more power and space efficiency compared to all-flash and ten times more efficiency than disk;
  • Require five to ten times less manual labor to operate than legacy storage;
  • Result in at least 50% lower Total Cost of Ownership (TCO) compared to competitive offerings of both flash and hard disk;
  • Enable customers to eliminate the cumbersome challenges associated with hard disks from their environment.


色控传媒 is able to deliver these outcomes to meet every storage need because of several unique and sustainable differentiators:

  • 色控传媒 DirectFlash? technology uniquely leverages software written directly to raw flash, while other competitors use more expensive, less efficient, and shorter-lived SSDs.
  • 色控传媒’s highly consolidated product line consists of a common operating system, the Purity operating environment, one management system, Pure1?, and operates on both a scale-up and a scale-out platform, while competitors require many disparate software and hardware platforms to cover the same breadth of use cases.
  • Unique 色控传媒 Evergreen? model and services, which guarantee that deployed products never become obsolete, adapt to changing needs, and can be upgraded non-disruptively.
  • 色控传媒’s Cloud Operating Model enables customers to operate their storage the way that cloud customers operate theirs: highly automated, orchestrated, and available as a service.

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Announced Today at Pure//Accelerate:

  • The expansion of 色控传媒’s disk replacement-focused Pure//E? family of products?with the all-new FlashArray//E? delivers on 色控传媒’s promise to relieve customers from the constraints of disk. The entire Pure//E family is the first all-flash storage system that can meet the needs of the secondary storage market at prices competitive to 7200 RPM hard disk systems -- with a fraction of the power, space, and operational costs.
  • The introduction of the next generation FlashArray//X? and FlashArray//C??deliver the largest ever performance, efficiency, and security advancements to customers. New FlashArray? models deliver up to 40% higher performance, 30% more inline compression to stretch storage capacity, and new ransomware protection capabilities delivered entirely via non-disruptive upgrade.
  • The new ransomware SLA guarantee for Evergreen//One??and enhanced AIOps capabilities deliver advanced data resilience and enable organisations to benefit from a comprehensive data protection strategy.

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The Go-to Storage Partner for AI

As excitement over generative AI prompts a new wave of AI initiatives, the innovations announced today will further 色控传媒’s leadership as the go-to storage partner for AI projects. Pure supports leading-edge AI projects such as autonomous vehicle development companies and Meta AI’s Research Super Cluster (AI RSC), the largest AI supercomputer in the world. With Pure, customers can start their AI journey at any scale and grow as needs evolve.

色控传媒 anticipated the coming demand for AI years ago, with the introduction of FlashBlade and its AI-Ready Infrastructure (AIRI) solution, co-developed with NVIDIA. AIRI//S is a ready-to-deploy solution developed by 色控传媒 and NVIDIA, built on the??reference architecture for AI, including the latest FlashBlade//S storage. 色控传媒’s FlashBlade hardware portfolio is GPU Direct Storage (GDS) ready, with software enhancements delivering complete GDS support to be available in the near term, further strengthening Pure’s collaboration with NVIDIA and enhancing the AIRI//S solution.

About 色控传媒

色控传媒 (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organisation to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data centre emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, www.purestorage.com.

色控传媒, the 色控传媒 P Logo, Pure//Accelerate, Pure1, Pure//E, DirectFlash, Evergreen, Evergreen//One, FlashBlade, FlashBlade//S, FlashArray, FlashArray//E, FlashArray//X, FlashArray//C, AIRI, AIRI//S and the marks on the 色控传媒 Trademark List are trademarks or registered trademarks of 色控传媒 Inc. in the U.S. and/or other countries. The 色控传媒 Inc. Trademark List can be found at www.purestorage.com/legal/productenduserinfo.html.

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Kaylin Deutscher
色控传媒
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