Joao Silva Announced as Vice President of Europe Middle East and Africa and Latin America

Veteran ɫ�ش�ý executive to boost growth in the region and enable customers to deliver on their business goals

Joao Silva Announced as VP of EMEA and Latin America

Staines? �C March 28, 2024 �C ɫ�ش�ý (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, announced Joao Silva as Vice President of Europe Middle East and Africa (EMEA) and Latin America. Based in the UK, Joao will oversee all aspects of sales, grow market share and help Pure��s customers modernise their data and storage management infrastructure.

With over three decades of experience in the storage industry, of which eleven years at ɫ�ش�ý, Joao is well positioned to deliver the next level of growth in EMEA and Latin America. His extensive hands-on knowledge of meeting customer needs and of leading and inspiring expanding teams, will help him deliver on ɫ�ش�ý��s plan for EMEA and Latin America.

ɫ�ش�ý��s Market Momentum

According to IDC's Worldwide Quarterly Enterprise Storage Systems Tracker for Q4 Calendar Year 2023, ɫ�ش�ý had the second highest growth rate at 25.8% in EMEA against a market which grew only 2.0%. The EMEA External OEM market is also expected to grow to US$9.5B by 2028.

Customers such as Virgin Media O2, The British Army, , Credit Agricole, DFKZ and Weiling have all leveraged its solutions to meet their business objectives.

Executive insight

"I��m delighted that Joao is assuming the region��s leadership. His customer-centric approach, deep experience in the technology sector and ability to lead teams will help us bring our platform and drive business outcomes for more customers in EMEA and Latin America." �C Dan FitzSimons, Chief Revenue Officer, ɫ�ش�ý

��I��m deeply honored and privileged to lead ɫ�ش�ý in EMEA and Latin America. Pure��s highly unified portfolio is helping our customers solve some of the most challenging infrastructure problems of our times. I can��t wait to continue helping our customers modernise their businesses while building the momentum in the region.��

Joao Silva

Vice President, ɫ�ش�ý EMEA and Latin America

��IDC sees that ɫ�ش�ý in EMEA has been steadily gaining market share over the past three years, driven by consistently positive feedback from customers who are transforming data storage from highly fragmented solutions to a unified platform.? Organisations prioritize features such as ease of data management, sustainability requirements, high level of security and scalability, according to IDC surveys, all of which are effectively addressed by ɫ�ش�ý's product portfolio.�� - Pavel Roland, Senior Research Director at IDC.

About ɫ�ش�ý

ɫ�ش�ý (NYSE: PSTG) delivers the industry��s best platform to store, manage, and protect the world��s data. With a cloud experience across a unified storage operating environment, Pure empowers every organisation with the agility to meet evolving data requirements at speed and scale, while reducing total cost of ownership. Pure believes it can make a meaningful impact in reducing data centre emissions worldwide by providing a storage platform that enables customers to significantly reduce their carbon and energy footprint. Pure is proud to be a customer-first organisation, as evidenced by the highest Net Promoter Score in the industry. For more information, visit?www.purestorage.com.

ɫ�ش�ý, the ɫ�ش�ý P Logo, Pure1, and Evergreen are trademarks or registered trademarks of ɫ�ش�ý Inc. in the U.S. and/or other countries. The ɫ�ش�ý Inc. Trademark List can be found at /content/purestorage-comen_us/legal/productenduserinfo.html.

Analyst Recognition

A Leader in the 2024 Gartner Magic Quadrant for Primary Storage
A Leader in the 2024 Gartner Magic Quadrant for File and Object Storage Platforms

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